Unless you live in a cave you’ll almost certainly have heard of it. Some of you have already been lucky enough to use it, but today the iPad goes on sale in the UK.
Brands who have got immediately involved include Sky, the FT (as we reported on here) and Marvel, who have leapt onto the bandwagon enabling comic book fans to download all of their favourite titles.
Congratulations to our Change4Life team who were awarded a massive three ISPs at last night’s awards ceremony!
We won the ‘Not for Profit and Public Sector’, ‘Personal Responsibility and Wellbeing’ and ‘Consumers’ Choice’.
The BBC has unveiled the latest version of the iPlayer video-on-demand service, a customisable upgrade that includes deals with Facebook and Twitter allowing users to share content via the social media networks.
Broadcasters including ITV, Channel 4 and Channel Five will also benefit from iPlayer’s user traffic for the first time, with the service offering links through to the VoD players of commercial rivals. To find out more click here
One of the most anticipated events of the FIFA World Cup this year is the epic Nike advert that comes with it.
Who could forget watching the Brazilian football team dribbling around an airport in 1998 or the epic ‘Cage Tournament’ campaign in 2002? This time around Nike’s ‘Write The Future’ campaign focuses on how key events in a match can change a player’s life forever.
The BBC has announced a change to its web policies that allows Brits to listen to its national radio networks on almost any mobile phone around. Except the iPhone.
Previously, the BBC has taken a cautious approach to explicitly allowing streaming radio to phones. The problem is that streaming audio, particularly for the length of time that most people listen to the radio, uses rather a lot of mobile data, and that mobile data is expensive for users. Now, however, with many phones being sold with Wi-Fi capabilities and “unlimited” data plans, the corporation has decided that the time is right to make a change to its policies.
A tiny bearded streaker stars in a £12 million Freeview HD campaign promoting its World Cup coverage.
To read the article in full click here__END_
For achieving stand out in a “saturated market” and for smashing the year 1 target of 500,000 members by achieving 1 million, EHS 4D were awarded an Engage award for Best Loyalty/CRM Programme.
This was a well deserved win, and a real team effort between agency and client that saw us outsmart some serious competition from high spenders such as 02 Academy Venues, cokezone, Walkers, Barclays Premier and Dove.
Cited for it’s sheer scale, it’s complexity and it’s creativity, we were ecstatic to learn that Change4Life’s ‘How Are the Kids?’ campaign won best Direst Marketing at last night’s Engage Awards.
EHS 4D triumphed over stiff competition from the likes of Waitrose, BT, the FT, MORETH>N and Sky and is yet another well deserved accolade for what has to be one of our most successful campaigns ever.
In the build up to the World Cup in June, EHS 4D Digital, along with Havas Sports & Entertainment, have been appointed to handle Yahoo’s global football campaign.
The Yahoo! Penalty Shoot-Out promotion will create the world’s biggest penalty shoot-out – online and off.