It’s that time of year again where things are polled, lists are compiled and predictions are made. As opposed to looking back, David Skerrett (our Head of Social Media & Mobile) has been keen to look forward to next year, and what he believes will be some of the biggest areas of growth across the world of social media.
Food blogs have been huge for some years now, so it’s not surprising that a few competing services have sprung up to capitalize on the trend. Foodspotting makes the process as simple as uploading a photo and clicking a location – creating a visual map of the gastronomical offerings of an area that relies on diners ‘noms’ (recommendations) or complaints about the actual dishes on offer at a venue, rather than the slickly written offerings of a well-presented menu.
On the back of the Football World Cup, our very own Ol Janus (Managing Director of EHS 4D Discovery) spoke to Campaign magazine about how brands could better engage their