The commercial impact of maintaining a gender-biased brand – Mike Eggers, Creative Director
So here’s how I came to have a crisis of masculinity on an otherwise sleepy Sunday morning.
A quick scan of the cupboards found me completely out of breakfast options so I popped across to the corner shop to find some cereal. The shop is a bit of an Alladin’s cave, because no matter what you’re after, from cannelini beans to bee-sting ointment, they’ve got it. But the trick is, they don’t play the variety game too much.
As promised, here’s a list of 5 digital facts to make you look good down the pub. This week’s numbers are all about Twitter.
1. Twitter is 5 years old this month and has 200 million users tweeting more than 140 million tweets a day.
It gives us great pleasure to announce the launch of our first iPad App, developed for the global launch of the Peugeot 508.
Built around the campaign concept of “Quality Time”, the App collates content of interest to the target audience from across the web, and packages it beautifully for iPad – giving the reader just what they need to spend some Quality Time.
Our newly appointed Head of eCRM, Gianfranco Cuzziol, will be taking you through the A-Z of eCRM – explaining how subjects as diverse as old US presidents and ancient civilisations can improve a company’s email marketing.
There will be one letter unveiled every week for the 26 following weeks.
Nicole Cohen -our senior account planner- highlights the fact that products are more and more numerous on the shelves of the supermarkets. How do consumers make their choice? What do brands do to help consumers choose?
Last week I was struck down with flu. I stumbled out of my sick bed and made my way to the supermarket for a Quick Fix, only to be faced with such an overwhelming choice that I got confused about my own symptoms and ended up leaving with a fruit smoothie instead.
Nowadays, we all have to be aware of hackers on the web. Social networks are no different. By creating websites that look like Youtube, hackers are now able to trap users and steal their personnal data.
Have any of your friends ever published a video with a header such as: “sexy Italian”, “cute cat” or an ingenious “secret document about the moon”?
Craig Walmsley shares three shiny nuggets of wisdom and inspiration in the form of Random Acts of Kindness: Interflora and the grumpy tweets, KLM’s ‘Surprise Team’ and Orange Winter Warmers.
Consumers crave realness and human interaction, and this desire creates a space for brands to connect with (potential) customers in a unique, social way in 2011. To randomly reward a customer by picking up a bill or arranging an unexpected gift allows brands to no longer be seen as impersonal or inflexible, instead allowing them to show compassion and real understanding of customers’ thoughts, feelings and needs – a Random Act of Kindness (R.A.K). For brands, a fun but ultimately serious R.A.K. strategy allows for both emotive and effective connection with consumers who aren’t even waiting for a reward.
Our very own Nigel Clifton, Creative Director, gives his thoughts on Peugeot’s brand new ‘Whodunnit?’ campaign.
I love a good whodunit. That is exactly the reason I think I have just cracked the case and accused a 31 year old philandering housewife, with a baby, of pushing a Peugeot 207 into a swimming pool, or should it have been the unlikable middle aged banker……..
In a bid to prove Top Gear’s Richard Hammond wrong, a group of EHSers descended upon Bethnal Green on Friday night to see some Mexican Wrestling at Lucho Britannia, a sort of neo-Burlesque, cabaret, Lucho Libre event.
We heard about it through Time Out London’s Twitter feed and would strongly recommend you attend the next one. You may even see us there!