We are proud to announce that our latest Rich Media campaign for the Peugeot 3008 has been selected to feature in Google Double Click’s Rich Media gallery. To check it
I recently completed a fundraising event. You know how it goes – you sign up months in advance, barely glance at the sum of money you’ve agreed to raise and get on with the training, only remembering late in the day that if you don’t raise the money then it’ll have to come out of your own pocket. And of course, if you’ve signed up for it then there’s probably a personal reason for wanting to support this particular cause, so it would make good sense to raise as much as possible, otherwise why bother?
Jim Roberts –our groovy New Business Assistant- is raising some really interesting points here, in his “Give away culture” article. Have a read and feel free to share your opinion with us at the bottom.
Many companies give away things for free to help promote themselves. Some music blogs however, took this concept to another level and began giving away other people’s products without permission, which in acted not as stealing, but as free promotion for that company/musician. For this reason many record companies turned a blind eye to this ‘illegal theft’ of music; as with a growingly more connected world something like a music blog can turn an unknown band into a chart topper overnight. However, Google decided that this theft was too much of a risk for their company to allow happening through their search engine and went on a lengthy process of shutting down these blogs. In an age where illegal music is being reduced all the time, will blogs such as these come to a quick demise too. Despite their questionable legality it can’t be denied that the blogs have aided many musicians in the long-run, even if they have stopped a few sales by allowing people to download the songs for free. As the internet grows and social media overtakes other forms of communication, a blog that posts a song by a small un-known band may eventually be the reason for their success as the song is passed from social media site to social media site.
On Tuesday 14th June we hosted our second Headspace event on ‘The Future of Loyalty’. Attended by staff and clients alike, our Global CEO took the audience through his 11 loyalty trends before Tash Whitmey, Group Marketing Director, led a discussion group with attendees split into five groups and encouraged to create their own brand loyalty strategy.
Mathew Fitzmons, our Head of Planning, is looking into Social Media in an editorial article of the Figaro digital. He argues that it is not always the answer to every question – even though it is an evergrowing communication channel.