The 2012 London Olympics Committee is using social networking sites twitter, flickr and youtube to try to build excitement and anticipation for the 2012 Olympics, encouraging people to make as many 2012 related posts as possible.
Facebook for Business launched on Tuesday, just weeks after Google launched its new social networking site, Google+. Google +, the social network which allows the user to communicate with their friends in different circles, was rolled out to select users on June 28, 2011. The site has proved so popular that it gained 20 million users in the space of 3 weeks. The genius’ at Google however failed to foresee this popularity, as businesses are not allowed to have profiles. This fact has not stopped businesses that see the website as a marketing opportunity and a tool for corporate communication and sharing. In reaction to this overload of businesses wanting a profile, Google has been blocking those profiles that do not belong to individuals, and opened applications for a limited pilot test for Google+ for businesses, to which tens of thousands of organizations have responded.
Mon dieu! That’s right, it’s now illegal to say the words “Twitter” and “Facebook” on radio and TV in France, unless those specific words are a part of a news story.
Although surprising, given Social Media’s presence in just about every facet of our lives, it is in keeping with French law, where product placement and other advertising outside of ad break is illegal, and that now includes Facebook and Twitter who are themselves giant brands.
A few weeks ago, a couple of us were musing over one brand’s use of a QR code on their own website that, when we scanned the QR code, took us back to the website. The produced a rather heated argument as to the role of QR codes, so much so that it prompted four of our guys to team up and give their thoughts on these mysterious black and white boxes, both for and against.
So last week whilst busy devising mind-blowing strategies (I’m a planner, that’s what we do) an email popped up in the corner of the screen “QR codes are hopeless”! Once the cold hard email was opened, I soon realised there was no mistake or joke, there was a clear link to an article that articulated the role of QR codes as hopeless. This raised and interesting debate within the agency with a clear divide between those thinking they were so good they could save lives, and the sceptics amongst us that believe the QR revolution is pointless. This debate has gone so far that we split up into for and against teams and people are no longer talking. So we thought we’d better see what everyone else thought of the QR revolution.
A recent study from digital research specialist Connect Insight shows a high level of negativity towards online advertising, particularly among older consumers, and poses the question of how can we remedy this?
Although the Internet has ‘grown up’ and is a permanent fixture in our lives, why are attitudes to online advertising still so negative?