A recent piece in Marketing magazine by our very own CEO, Tash Whitmey on the changing challenges and opportunities for marketers posed by data.
Yes, in response to popular demand, we’re bringing data out of the dark ages and the clutches of the IT department and into the hands of marketers by talking about how it can informal all aspects of marketing from deriving killer insights to creating custom user experiences in real time.
With bandwidth increasing for the average internet user in the UK, the complexity of content that is able to be quickly shared is going up, especially for image files, which are easier than ever to create and edit online with ubiquitous cameras on cellphones and near universal editing software access. Image files are now utterly trivial to share, and the increased ease of doing so means that more are being placed online.
Call to arms by Daniel Ritterband, the GLA’s Director of Communications in this weeks’ Campaign: “So if London doesn’t already have a reputation as the global hub of innovative digital communication, 2012 is our chance to ensure we capture the crown” – read the article and watch this space: www.molpresents.com
You may have seen Samsung unveiling their brand new Smart Window over in Vegas at CES this week (the woman with the overly square jaw certainly seemed excited!).
While we wait for it to be released to the general public, we’ve been working on our own prototype, albeit with more modest raw materials!
Wow, now that’s what we call a firework display and soundtrack to keep the cool in Cool Brittania and nicely heralds an amazing line up of events that the Mayor Of London has lined up for the Summer Like No Other, with an online hub c/o your friends here at EHS 4D.