â€śOf course, email is all very well. But if you want to create true impact, you need to do a printed piece. Print is the most premium way to convey a message. But as digital marketers, you wouldnâ€™t understand.â€ť
Now this led me to think a couple of things. The first probably isnâ€™t it printable. The second thought was, â€śGreat!â€ť Because it really is about time that print DM came back in fashion.
Of course, weâ€™re never going to produce as many DM packs as we used to. The cost-effective nature of emails has put paid to that. But introducing more print back into the marketing mix can only be a good thing. And as someone with quite a lot of experience in print, thank you very much, I couldnâ€™t be happier about that.
By: Jimmy Thompson, Associate Creative Director