This is what we did at work today, dear…

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Our pre-launch campaign to support Peugeot’s new baby, the 208, is now up and running. And very proud of it we are too. It’s fronted by Nonstop, the US dubstep dancer who’s currently taking the world by storm, and who pulled a lot of gravity-defying moves out of the bag in a drafty Bristolian car park. Here are Ingo and James with Nonstop at the shoot, in their best ‘Meeting A Famous Dubstep Dancer’ outfits. Nonstop is the one in the middle:

Dads’ day out

The campaign focuses on a dance competition, Who’s Got The Moves?, to draw out the UK’s hordes of closet dancers, with the intention of sending the best one to Ibiza with seven of their mates for a VIP holiday. The competition is hosted on our LetYourBodyDrive YouTube channel, so if you’d like to enter then dust off your disco pants and check it out here.

The video was produced and directed by the tireless Rubber Republic, and the competition is supported by various social media channels, and a nationwide roadshow run by Initials Marketing. Entries are now starting to come in so have a look at the Gallery for the last word in UK popping. Word. Up.

By: Sarah Wood, Senior Copywriter

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