Archive for the ‘ Agency news ’ Category

Using NFC technology to shape up for London 2012

We’re proud to unveil  FloorD, a new competition incorporating the latest technology to get EHSers to step up to a ‘Summer Like No Other’ in London 2012. We’ve given all our staff NFC (near field communications) computer chips embedded into stickers that they swipe against card readers installed in our stairwells. Every time they swipe, a signal is sent to a central server which keeps track of the number of stairs climbed. And if they swipe too many times or too quickly, the computer smells a rat, assumes they have taken the lift and deducts points for cheating. Each month, prizes are awarded to the departments and individuals with the most points.

EHS 4D picks up MAA Awards Best Creative DM

MASSIVE props to our Volvo team who picked up BEST Creative Direct Marketing at last night’s MAA BEST Awards! The Volvo Winter Tyres campaign has been a massive success, with the car giants actually running out of winter tyres at one point!

Data, but not as we knew it

A recent piece in Marketing magazine by our very own CEO, Tash Whitmey on the changing challenges and opportunities for marketers posed by data. Yes, in response to popular demand, we’re bringing data out of the dark ages and the clutches of the IT department and into the hands of marketers by talking about how it can informal all aspects of marketing from deriving killer insights to creating custom user experiences in real time.

Baublebot goes viral!!

You may have read about our Baublebot in a previous article but now it seems to have gone viral with clients raving about their personalised baubles! Whilst many clients and friends of the agency have been asking for their own since seeing one of their friends’ baubles, above is a picture taken by one of our clients this afternoon sent with a big thanks to everyone involved.

EHS 4D appointed lead CRM Service Agency for Whitbread

Whitbread’s Head of CRM & Loyalty, Gavin Hawthorn is delighted to be working with EHS 4D and commented:  ‘they’re the perfect choice to help us create an industry-leading customer relationship strategy across all of our brands.’

Replacing Rudolph with robots

Having spent the year launching award winning social media campaigns on Facebook for Peugeot and mobile apps that help whisky aficionados match malts with their favourite food for Diageo, we realised we had completely forgotten how to create print based relationship marketing materials, let alone how much a stamp costs.

EHS 4D lands GLA ‘Summer Like No Other’ 2012 digital programme

EHS 4D has been appointed by The Greater London Authority as digital agency to support its London 2012 activity in an open pitch against 40 agencies on the COI Digital solutions design, development and delivery roster. The project is to create and manage all digital activity to promote and support the £90m ‘Summer Like No Other’ – a packed programme of free events, cultural festivals and celebrations that The Mayor is hosting throughout summer 2012 so everyone can take part in the London Experience, regardless of whether or not they have tickets for Olympic or Paralympic events.

‘Little book of data readiness’ launched

We’re just back from a really good day at Marketing Week’s 1-2-1 Data Summit in London where EHS 4D Discovery, our data consultancy business, had some interesting conversations around the challenges faced around data by brands such as British Airways, TUI, Argos, Mercedes Benz, etc.

EHS 4D ranked as top 10 digital agency

We are proud to announce that we’ve been ranked as one of the top 10 digital agencies by Marketing Magazine. Having been ranked at number 20 last year, our rise to ninth in the country is a testament to the fantastic work produced by our teams and builds upon becoming Direct Agency of the Year for 2010.

EHS 4D sponsors innovative co-creation event

Last Friday was a school day with a difference for the children of St Saviour’s primary school in Paddington, London when a group of parents, artists, teachers, not to mention an EHS 4D team, got together and descended on the school to stage a day of creative activities to inspire the children’s creativity.