Brand preference and loyalty are not static; they must be earned and re-earned over time. With this new study, Havas Worldwide explores what brands must do to stay relevant in consumers’ lives. This has always been important but is especially vital at a time when consumers have so many choices at retail.
This year’s One Young World summit saw over 1,200 delegates from over 190 countries coming together in Johannesburg to debate and formulate solutions for the pressing issues the world faces.
Here, two of our bright young sparks, Lauren and Harriet talk to us about what they describe as “a truly inspiring and overwhelming experience which words cannot describe”, sharing “some of the incredible experiences we were fortunate enough to be a part of during the 2013 One Young World summit”.
Data and creative are rarely spoken about in the same breath. Data has, until fairly recent times, been kept far away in a brand’s IT or insight department where the creation of engaging consumer conversations is not on the agenda.
Samsung uses real-time social listening software to understand consumer sentiment and adapt marketing strategies accordingly. Photograph: Bloomberg/Bloomberg via Getty Images
Check out our COO, Matt Fanshawe’s response to Campaign Editor Jeremy Lee ‘Do agencies still have the resources for creativity?’ (Campaign, 10th October) where he questions if agencies are doing enough to support new talent in producing genuinely impactful creative.
I had a thought last night. It was more of a premonition. I spent much of the day talking to clients and colleagues about how brands are increasingly using Twitter and other social media platforms in order to boost their CRM capabilities.
“Social Media is a bit ’1984’” my old Creative Director suggested – yes it is.
Media broadcasters and newspapers have been using social channels like Twitter to get opinions, images and eye witness accounts for a number of years, but now the Guardian appear to have found a way to own that conversation.
Having begun life as another channel to broadcast their message, Twitter is now a focal point for journalists, with the majority of reporters having their own handle and people encouraged to hashtag a TV programme or topic to allow broadcasters to gauge opinion.
Earlier this year, Twitter introduced the new GIF-like video app that allows users to create 6 second long videos. I’m sure everyone has heard (sound is optional), or at least seen a few of them by now; quite a few large brands have been early adopters, including American Outfitters and Dove.
Breaking news in the world of FloorD: our NFC competition was written up in the Metro!
That means that UK-wide readers of the Metro newspaper learned about our stair-climbing NFC competition and work for the Mayor of London’s Summer Like No Other.
Someone’s getting a bit carried away with the sticky back plastic! What could it be?
Kind words in the annual Campaign school report today:
“The agency is as well-known now for its digital capabilities as it is for its direct marketing credentials, making it an attractive option for brands”.
“Effectiveness and CRM are the agency’s bread and butter”.