I had a thought last night. It was more of a premonition. I spent much of the day talking to clients and colleagues about how brands are increasingly using Twitter and other social media platforms in order to boost their CRM capabilities.
“Social Media is a bit ’1984’” my old Creative Director suggested – yes it is.
Media broadcasters and newspapers have been using social channels like Twitter to get opinions, images and eye witness accounts for a number of years, but now the Guardian appear to have found a way to own that conversation.
Having begun life as another channel to broadcast their message, Twitter is now a focal point for journalists, with the majority of reporters having their own handle and people encouraged to hashtag a TV programme or topic to allow broadcasters to gauge opinion.
Earlier this year, Twitter introduced the new GIF-like video app that allows users to create 6 second long videos. I’m sure everyone has heard (sound is optional), or at least seen a few of them by now; quite a few large brands have been early adopters, including American Outfitters and Dove.
Breaking news in the world of FloorD: our NFC competition was written up in the Metro!
That means that UK-wide readers of the Metro newspaper learned about our stair-climbing NFC competition and work for the Mayor of London’s Summer Like No Other.
Someone’s getting a bit carried away with the sticky back plastic! What could it be?
Kind words in the annual Campaign school report today:
“The agency is as well-known now for its digital capabilities as it is for its direct marketing credentials, making it an attractive option for brands”.
“Effectiveness and CRM are the agency’s bread and butter”.
Lovely ad in Campaignmag this week from Google on the mobile web and an invaluable guide to how it all works. Shame the URL in the ad is wrong and they forgot to buy the adwords to help people find the right site. Check it out here.
With bandwidth increasing for the average internet user in the UK, the complexity of content that is able to be quickly shared is going up, especially for image files, which are easier than ever to create and edit online with ubiquitous cameras on cellphones and near universal editing software access. Image files are now utterly trivial to share, and the increased ease of doing so means that more are being placed online.
Call to arms by Daniel Ritterband, the GLA’s Director of Communications in this weeks’ Campaign: “So if London doesn’t already have a reputation as the global hub of innovative digital communication, 2012 is our chance to ensure we capture the crown” – read the article and watch this space: www.molpresents.com
You may have seen Samsung unveiling their brand new Smart Window over in Vegas at CES this week (the woman with the overly square jaw certainly seemed excited!).
While we wait for it to be released to the general public, we’ve been working on our own prototype, albeit with more modest raw materials!