Data and creative are rarely spoken about in the same breath. Data has, until fairly recent times, been kept far away in a brand’s IT or insight department where the creation of engaging consumer conversations is not on the agenda.
Samsung uses real-time social listening software to understand consumer sentiment and adapt marketing strategies accordingly. Photograph: Bloomberg/Bloomberg via Getty Images
Check out our COO, Matt Fanshawe’s response to Campaign Editor Jeremy Lee ‘Do agencies still have the resources for creativity?’ (Campaign, 10th October) where he questions if agencies are doing enough to support new talent in producing genuinely impactful creative.
Pittsburgh; a town rarely visited considering it is an old industrial city with a history in steel. Recently the bankers and hedge funds have seen an opportunity in its proximity to NYC and built up a mini financial centre in the backdrop of two ‘great’ sports teams the Pittsburgh Steelers and Pittsburgh Pirates. So when 2,100 ‘young’ people from across the globe descended on the city they couldn’t help but notice and welcome us!
Earlier this year, Twitter introduced the new GIF-like video app that allows users to create 6 second long videos. I’m sure everyone has heard (sound is optional), or at least seen a few of them by now; quite a few large brands have been early adopters, including American Outfitters and Dove.
MASSIVE props to our Volvo team who picked up BEST Creative Direct Marketing at last night’s MAA BEST Awards!
The Volvo Winter Tyres campaign has been a massive success, with the car giants actually running out of winter tyres at one point!
A recent piece in Marketing magazine by our very own CEO, Tash Whitmey on the changing challenges and opportunities for marketers posed by data.
Yes, in response to popular demand, we’re bringing data out of the dark ages and the clutches of the IT department and into the hands of marketers by talking about how it can informal all aspects of marketing from deriving killer insights to creating custom user experiences in real time.
With bandwidth increasing for the average internet user in the UK, the complexity of content that is able to be quickly shared is going up, especially for image files, which are easier than ever to create and edit online with ubiquitous cameras on cellphones and near universal editing software access. Image files are now utterly trivial to share, and the increased ease of doing so means that more are being placed online.
Call to arms by Daniel Ritterband, the GLA’s Director of Communications in this weeks’ Campaign: “So if London doesn’t already have a reputation as the global hub of innovative digital communication, 2012 is our chance to ensure we capture the crown” – read the article and watch this space: www.molpresents.com
Whitbread’s Head of CRM & Loyalty, Gavin Hawthorn is delighted to be working with EHS 4D and commented: ‘they’re the perfect choice to help us create an industry-leading customer relationship strategy across all of our brands.’
EHS 4D has been appointed by The Greater London Authority as digital agency to support its London 2012 activity in an open pitch against 40 agencies on the COI Digital solutions design, development and delivery roster.
The project is to create and manage all digital activity to promote and support the £90m ‘Summer Like No Other’ – a packed programme of free events, cultural festivals and celebrations that The Mayor is hosting throughout summer 2012 so everyone can take part in the London Experience, regardless of whether or not they have tickets for Olympic or Paralympic events.