Something quite odd happened to me at a cross-agency meeting recently. After presenting a series of email concepts to the room, one of the other Creative Directors turned to me and said,
“Of course, email is all very well. But if you want to create true impact, you need to do a printed piece. Print is the most premium way to convey a message. But as digital marketers, you wouldn’t understand.”
Last Friday was a school day with a difference for the children of St Saviour’s primary school in Paddington, London when a group of parents, artists, teachers, not to mention an EHS 4D team, got together and descended on the school to stage a day of creative activities to inspire the children’s creativity.