When it comes to entertainment, the world has long since been raving about cloud technology; you can watch TV whenever you want through BBC iPlayer, download games on your Xbox 360 or listen to a more or less infinite amount of songs on Spotify.
For all of the things that the 70s are most famous for, its scientific offerings don’t spring to the forefront (unlike flares, hippies and the birth of nacho cheese Doritos). But after the flash and thunder has faded, it’s sometimes the quiet but insistent ideas that have the longest lasting consequences.
As well as:
“What the f&*k is this?”
“I’m going to delete my profile…now. Bye bye”
“God give me the will to live”
…were just a few select comments I’ve been reading from my friends (on Facebook).
Over 7 years ago I carried out a large qualitative research project for a leading mobile operator on the appeal of 3G services. We looked at Location Based Services including offers ‘on the move’, video telephony (a la Apple Face Time), traffic navigation and a whole host of other new developments.