Paul Sissons, BBC Creative Director for the News site, discusses its design
by Adam Hutchinson, Lead User Experience Architect, EHS 4D
At EHS 4D we host an occasional event called People Inspiring People where speakers are invited to share their knowledge and experiences with the company. Last Friday, 14th January, we were delighted to welcome Paul Sissons, the BBC Creative Director responsible for the design of the BBC News website.
Today the BBC will share some of its online video news content with four national newspapers (The Daily Telegraph, The Guardian, The Independent and the Daily Mail) for the first time. This landmark deal will allow these newspapers to use content free of charge, and they can choose video material on subjects including UK politics, business, health and science and technology.
The BBC has unveiled the latest version of the iPlayer video-on-demand service, a customisable upgrade that includes deals with Facebook and Twitter allowing users to share content via the social media networks.
Broadcasters including ITV, Channel 4 and Channel Five will also benefit from iPlayer’s user traffic for the first time, with the service offering links through to the VoD players of commercial rivals. To find out more click here
The BBC has announced a change to its web policies that allows Brits to listen to its national radio networks on almost any mobile phone around. Except the iPhone.
Previously, the BBC has taken a cautious approach to explicitly allowing streaming radio to phones. The problem is that streaming audio, particularly for the length of time that most people listen to the radio, uses rather a lot of mobile data, and that mobile data is expensive for users. Now, however, with many phones being sold with Wi-Fi capabilities and “unlimited” data plans, the corporation has decided that the time is right to make a change to its policies.
LONDON – The BBC has appointed EHS 4D to its roster as it looks to identify new ways of retaining a younger audience.
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