Consumers have expressed support for the continuation of ad campaigns aimed at combating social problems, some of which could be cut under the coalition government’s plans to reduce COI spend.
An exclusive Marketing survey, carried out with online market-research firm Toluna, found that, despite widespread criticism, only a third of respondents wanted less money spent on activity often cited as examples of the ‘nanny state’.
Congratulations to the Change4Life team who won the “Best New Brand” award at the 2010 Marketing Society awards for Excellence!
Cited for it’s sheer scale, it’s complexity and it’s creativity, we were ecstatic to learn that Change4Life’s ‘How Are the Kids?’ campaign won best Direst Marketing at last night’s Engage Awards.
EHS 4D triumphed over stiff competition from the likes of Waitrose, BT, the FT, MORETH>N and Sky and is yet another well deserved accolade for what has to be one of our most successful campaigns ever.
EHS 4D Group were delighted to walk away from last Thursday’s MCCA Awards with a Merit for our Drivesexy Campaign for Peugeot as well as Change4Life winning Best Communication Campaign featuring Direct Marketing.
We are immensely proud of the success of How Are the Kids? We had to use real initiative to get our ‘at risk’ audience engaged.