I had a thought last night. It was more of a premonition. I spent much of the day talking to clients and colleagues about how brands are increasingly using Twitter and other social media platforms in order to boost their CRM capabilities.
“Social Media is a bit ’1984’” my old Creative Director suggested – yes it is.
With bandwidth increasing for the average internet user in the UK, the complexity of content that is able to be quickly shared is going up, especially for image files, which are easier than ever to create and edit online with ubiquitous cameras on cellphones and near universal editing software access. Image files are now utterly trivial to share, and the increased ease of doing so means that more are being placed online.
‘Who Cares Wins – Why Good Business Is Better Business’,
by David Jones, Global CEO of Havas and Euro RSCG Worldwide
Last night we were proud to attend the launch of our CEO, David Jones’, new book ‘Who Cares Wins – Why Good Business Is Better Business’. As a precursor to the book’s content, discussions at the launch revolved around the increasing importance of CSR in global businesses and its role within the Social Media Revolution.
As well as:
“What the f&*k is this?”
“I’m going to delete my profile…now. Bye bye”
“God give me the will to live”
…were just a few select comments I’ve been reading from my friends (on Facebook).
Our very own Nigel Clifton, Creative Director, gives his thoughts on Peugeot’s brand new ‘Whodunnit?’ campaign.
I love a good whodunit. That is exactly the reason I think I have just cracked the case and accused a 31 year old philandering housewife, with a baby, of pushing a Peugeot 207 into a swimming pool, or should it have been the unlikable middle aged banker……..
Want to access nearby Facebook Deals using your web browser? Now you can, thanks to Facebook’s new “Find Deals on Facebook” page.
The page, which was launched last week, enables users to find local deals on a map, just as they would using Facebook’s official iPhone or Android apps, or by accessing touch.facebook.com on their mobile phones. Users can also browse deals in other neighborhoods via search.
It’s that time of year again where things are polled, lists are compiled and predictions are made. As opposed to looking back, David Skerrett (our Head of Social Media & Mobile) has been keen to look forward to next year, and what he believes will be some of the biggest areas of growth across the world of social media.
Hello, good afternoon and welcome to the second edition of EHS 4D Digital Digest. This week has seen a wave of football related marketing in line with the start of the Premier League with Sky battling with, well, everyone over who has the most channels and lots of talk about Facebook’s latest attempt to tighten its grip on the wonderful world of social media. As always we hope that you enjoy the mix of interesting and downright cool things below.
A new article in the new Marketing Magazine “Road to Recovery” Supplement from Craig Walmsley, Managing Director of EHS 4D Digital.
With the seemingly inexorable rise of Facebook, Twitter, et al., the pieces considers whether and when marketers might consider shifting their budget from the now dominant online medium of search into the challenger channel of social.
We look to share knowledge and best practice whenever possible, and one of the ways we do this is by creating brief guides to different aspects of the work we do. These ideas won’t necassarily all work on every campaign but they are a great place to start so have a look and feel inspired: