After Fabio Capello named his 23 man England squad for the World Cup, the main attention was on Theo Walcott’s omission from the tournament.
This has left Nike a little bit red faced as Walcott (seen above receiving a pass from Rooney) becomes the second player in their epic three minute ‘Write the Future’ advert to miss out on the opportunity to do just that.
One of the most anticipated events of the FIFA World Cup this year is the epic Nike advert that comes with it.
Who could forget watching the Brazilian football team dribbling around an airport in 1998 or the epic ‘Cage Tournament’ campaign in 2002? This time around Nike’s ‘Write The Future’ campaign focuses on how key events in a match can change a player’s life forever.
A tiny bearded streaker stars in a £12 million Freeview HD campaign promoting its World Cup coverage.
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In the build up to the World Cup in June, EHS 4D Digital, along with Havas Sports & Entertainment, have been appointed to handle Yahoo’s global football campaign.
The Yahoo! Penalty Shoot-Out promotion will create the world’s biggest penalty shoot-out – online and off.