EHS 4D Prototypes the Smart Window

You may have seen Samsung unveiling their brand new Smart Window over in Vegas at CES this week (the woman with the overly square jaw certainly seemed excited!).

While we wait for it to be released to the general public, we’ve been working on our own prototype, albeit with more modest raw materials!

In case you’re wondering, it’s the window that’s massive, not Nigel’s small hands!

The Summer Like No Other starts HERE!

Wow, now that’s what we call a firework display and soundtrack to keep the cool in Cool Brittania and nicely heralds an amazing line up of events that the Mayor Of London has lined up for the Summer Like No Other, with an online hub c/o your friends here at EHS 4D.

Watch this space… http://www.molpresents.com/

Baublebot goes viral!!

You may have read about our Baublebot in a previous article but now it seems to have gone viral with clients raving about their personalised baubles!

Whilst many clients and friends of the agency have been asking for their own since seeing one of their friends’ baubles, above is a picture taken by one of our clients this afternoon sent with a big thanks to everyone involved.

“Guys,

I LOVE MY BAUBLEBOT! I did wonder why nothing happened when I had completed my design, now I know. However, I wish I had put a bit more thought into it knowing I would get something so lovely”.

Fantastic news for everyone involved!

Google+: has Google done it again?

We’ve been doing some digging online and have found a fantastic article by Elliot Reuben from our Planning department from July 2011 questionning whether Google+ is destined to go the same way as the likes of Google Buzz and Wave before it:

A long time ago, in a company blog far, far away (don’t look for it, it isn’t there anymore*), I wrote about how Google had dropped the ball with Wave & Buzz. Rushing to judgement on Google+ is not smart, but I’m seeing a lot of the same signs and I think Google have a very small window of opportunity in which to make things right before their adoption rates start to atrophy.

Read the rest of the article here.

Do you think it’s taken off or been more of a Google- so far?

EHS 4D appointed lead CRM Service Agency for Whitbread

Whitbread’s Head of CRM & Loyalty, Gavin Hawthorn is delighted to be working with EHS 4D and commented:  ‘they’re the perfect choice to help us create an industry-leading customer relationship strategy across all of our brands.’

The direct and digital agency will be working to deliver CRM programmes across Premier Inn, Premier Inn’s Business Account, Beefeater, Table Table, Brewers Fayre and Taybarn brands.

MD of EHS 4D Cirencester, David Williams, says: ‘I’m ecstatic to have the opportunity to work with such an ambitious group of well-known brands. As an agency we’re really trying to push things digitally and I think this is something we’ll be able to do with Whitbread. I’m looking forward to a long and successful relationship.’

The agency had previously worked with Whitbread on a project-by-project basis for flagship hotel brand Premier Inn – impressing with an array of digital work on the Weekend Rewards and Great Night Giveaway promotions.

This win comes off the back of a successful year for the agency – which experienced an incredibly impressive 41% growth in 2011.

Replacing Rudolph with robots

Having spent the year launching award winning social media campaigns on Facebook for Peugeot and mobile apps that help whisky aficionados match malts with their favourite food for Diageo, we realised we had completely forgotten how to create print based relationship marketing materials, let alone how much a stamp costs.

The annual agency Christmas card challenge was therefore exactly that – a major challenge, but worse, worse than the worst client brief.

As a result we reached out to technology for a solution and built the baublebot – a web driven robot 3D printer to create customised Christmas baubles as client gifts. Each of our clients and special friends received an email with a link to a website where on entering a unique code, they are able to select a pattern and their own text to be printed by the robot on to a ceramic bauble.

A confirmation email states the time that their bauble will be printed, enabling them to log on and watch it being printed on a webcam.

“With the Robotville exhibition down at the Science museum and robots on the tele at every turn, this is clearly their year”, said Nigel Clifton our Head of Creative “so we thought we’d put them to work and send Rudolph packing. Getting technology, creativity and strategy working together like this is what we do, I mean Facebook is soooo next year”

You can check out what the elves are up to here.

EHS 4D lands GLA ‘Summer Like No Other’ 2012 digital programme

EHS 4D has been appointed by The Greater London Authority as digital agency to support its London 2012 activity in an open pitch against 40 agencies on the COI Digital solutions design, development and delivery roster.

The project is to create and manage all digital activity to promote and support the £90m ‘Summer Like No Other’ – a packed programme of free events, cultural festivals and celebrations that The Mayor is hosting throughout summer 2012 so everyone can take part in the London Experience, regardless of whether or not they have tickets for Olympic or Paralympic events.

Focussed around an online hub it will be a ‘must see’ for Londoners through 2012 in the build-up and duration of the London 2012 Games. It will build excitement about the Games, enabling all Londoners to access information about the events and festivals across the city as well as persuade them to get involved, sharing their experiences.

EHS 4D’s appointment was followed by the selection of St Luke’s to handle the advertising activity.

“Both agencies really stood out from the crowd. They clearly understood our objectives and our audiences and their ideas will drive awareness of and engagement with London’s celebration. They will help us make the most of this investment in our city, touching as many people as possible and add to the legacy of London 2012.” Said Daniel Ritterband, Director of Marketing at the Greater London Authority.

“Opportunities like this don’t come along very often, so we were delighted when the GLA chose our idea for a hub to inspire and engage Londoners with the fantastic line up of world class events planned for next year”, said Nick Corston Business Development Director at EHS 4D. “More than a web site it will connect and share the excitement across the city through multiple touchpoints including web, mobile and social media to provide a lasting legacy to this moment of our lives as Londoners.”

Who cares wins – why good business is better business

‘Who Cares Wins – Why Good Business Is Better Business’,
by David Jones, Global CEO of Havas and Euro RSCG Worldwide

Last night we were proud to attend the launch of our CEO, David Jones’, new book ‘Who Cares Wins – Why Good Business Is Better Business’. As a precursor to the book’s content, discussions at the launch revolved around the increasing importance of CSR in global businesses and its role within the Social Media Revolution.

Who Cares Wins sets out how businesses must do the right thing in order to succeed in today’s world of radical transparency, and how doing the right thing does not mean sacrificing profits but is the new cost of doing well.

David shares his points of view as a business leader and launches the concept of the Social Business Idea^TM. He believes the leading businesses of the future will be powered by authenticity, transparency and speed. Any company that can’t engage deftly and creatively with these drivers will be left behind. But those that can and do will reap the benefits.

To get your copy of the book, click here

‘Little book of data readiness’ launched

We’re just back from a really good day at Marketing Week’s 1-2-1 Data Summit in London where EHS 4D Discovery, our data consultancy business, had some interesting conversations around the challenges faced around data by brands such as British Airways, TUI, Argos, Mercedes Benz, etc.

With ‘big data’ threatening to overload many companies, the one common theme was the seemingly endless quest to deliver a single customer view on which data driven customer conversations can be built to harness the power, insight and competitive advantage latent in the data.

To help companies make sure they are ready for real-time customer conversations we launched a guide  prepared the ‘little book of Data Readiness’ and offered a free ‘Data Ready’ workshop to qualifying companies.

Bunch of 5

It’s time for you to have a break, a cup of tea and a Kit Kat. Those 5 links won’t take you more than 5 minutes to read or look at. They will just help you become more digitally aware.

1)      Artificial Intelligence. When the new trendy iPhone 4S meets the vintage Furby. 

2)      Speculations on iPhone 5’s release date!

3)      Animation is accessible for everyone. So don’t be shy! Take a pen and a paper and start creating.

4)      An interactive adventure. “How the story turns out is up to you… ”.

 5)      How to read the Crystal Ball with Bitly.